States continue to innovate to more effectively engage millions of citizens who are “always on their phone.” Check out The National Association of State Chief Information Officers (NASCIO)’s catalog of the 320 (and counting) mobile apps currently offered by government to its citizens. The catalog is a good source of inspiration to government leaders about the possibilities of mobile engagement.
Stateline.org recently profiled some of the most engaging citizen apps from states and cities. Prominently featured is YOUniversal Arkansas, an app provided by the AR Department of Higher Education. The app connects high school and college students to a one-stop shop for scholarship information, allowing users to view and apply for 21 different types of scholarship and grant applications – right from their mobile phone.
From Stateline:
Young people are especially reliant on their smartphones. Arkansas had that in mind when it developed its YOUniversal Arkansas app after first setting up a Web-based portal for Arkansans to apply for college financial aid, said Amy Sawyer, general manager of the Information Network of Arkansas.
When the state created the application process on a Web page in 2010, the state saw a 400 percent increase in aid applications in a year. Since creating the mobile app and web-based mobile app, Sawyer said, applications have quadrupled to about 62,000 last year.
“It’s probably the highest-used app we have,” she said. “We attribute that to the younger demographics.” See full article here.
So, is it important to engage citizens with mobile apps? A study published by Bank of America last year noted that 96% of millennials would choose to bring cell phones as the one item they might be allowed if stranded on an island. Running a close second? The toothbrush.